Chispa

Packaging | Communication

This line of Mexican cooking sauces needed a package design that alluded to their Latin flair in a more subtle and upscale way. Without relying on cliche stereotypes, Chispa was inspired by Spanish tilework and the bright colors of Guanajuato, Mexico. Dimensional typography was also created for prommotional imagery to be used throughout social media.

Process

Packaging

Promotional Implementation